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Founded in January 2012 by Umar and Adam Kamani, PrettyLittleThing is a global online fashion store dedicated to trendsetting women, powered by Boohoo Group. The company initially launched with just 20 products on their website. Their mission was to showcase style and make it accessible to all female fashion enthusiasts. This vision propelled PrettyLittleThing to become one of the top three fastest-growing companies in the UK by 2017. You'll discover women's clothing updated daily with the latest trendy pieces. Furthermore, PrettyLittleThing is committed to offering products for all body shapes and sizes, ensuring everyone finds their perfect fit.