Founded in 2005, CITRUSS World of Shopping stands as the Arab world's inaugural home shopping TV channel and premier full-media retail destination across the Middle East and North Africa (MENA). With a focus on omni-channel retailing, it offers quality products in home, kitchen, beauty, fashion, and jewelry. Serving over a million customers and reaching 300 million consumers in MENA, CITRUSS operates seamlessly through TV, website, App, and social media platforms. Based in Dubai, UAE, it provides 24/7 satellite broadcasts and secure online shopping, catering to countries such as Saudi Arabia, UAE, Oman, Bahrain, Kuwait, and more. Since 2017, Shark Shopping, a major Chinese retail platform, has been a key investor, enhancing CITRUSS's capabilities to offer a diverse range of high-quality products and services, showcasing its dedication to innovation and customer satisfaction in the MENA region.