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What makes MUJI so unique is its ‘no-brand’ branding style. All their products look like generic products with no brand name emblazoned all over them. This fits in with some customer’s aesthetic. What it also means is the MUJI doesn’t spend much on advertising. None of the products has any sort of logo or branding; select items can even be customized per customer request. The customization is sometimes even done for free! All of MUJI’s customer base comes from word of mouth. Their simple shopping experience, whether on MUJIs website or an outlet store, and the anti-brand movement has customers hooked.
The lack of branding, along with MUJI’s unique design, makes them stand out. Brands like MUJI usually have a lot of packaging, decoration, color, and options. The products can be loud and are meant to attract the attention of the customer. MUJI is different in that the theme of all the products is simplicity. The Japanese concept of ‘Kanketsu’ or simplicity is what drives the designs of all the products. Any purchase at MUJI’s is guaranteed to bring with it a sense of calm. There is also very little packaging for the actual products. Any packaging is functional, usually with product information and a price tag, which is usually printed in Japanese.
Most brands like MUJI add to the growing environmental crisis. Unlike them, anything you buy on the MUJI website or outlet store is striving its hardest to be eco-friendly. Not only are they environmentally conscious, but they have also been manufactured with specifically chosen materials to improve efficiency and quality. The brand and its 7000 plus products are made as simply and sustainably as possible. All products are drawn out on paper, the amount of packaging used is the bare minimum, and they live up to their slogan ‘lower-priced for a reason.’ MUJI has products that are necessary and affordable.
While MUJI might be an affordable brand, there’s no harm in availing of coupons and discounts. If you're looking for saving tips, here are a few, avail a Muji deal, use the Muji code, look for student discounts, and use our online coupons on a purchase at Muji sitewide to save as much as you can! CouponCodesME has the best online coupons for brands like MUJI and more, so get saving now!